About M23

About M23

M23 started in 2018 in Kreuzberg, Berlin. The question was simple: why is it so hard to find activewear that's well-made, honestly produced, and doesn't look like it came from a wellness catalogue?

Marcel Jurado founded the label out of that frustration. No co-founders with a nice origin story. No investor deck. Just a clear idea of what good activewear should be — and the stubbornness to build it.

What we make

Clothing for people who move. Basketball, beach volleyball, outdoor fitness, Hyrox, running, padel, yoga — that's the world M23 is made for. Functional pieces in certified organic cotton and recycled nylon. Produced in Berlin and Bulgaria.

That's the whole story. No collections named after Sanskrit words. No seasonal drops with a manifesto attached.

Where we are

Design and operations: Grimmstraße 9, Kreuzberg, Berlin.
Production: Berlin and Bulgaria.
Materials: certified organic cotton and recycled nylon, from verified suppliers.

Get in touch

info@m23.store
@m23yogawear on Instagram and TikTok