About M23

About M23

M23 started in 2018 in Kreuzberg, Berlin. The question was simple: why is it so hard to find activewear that's well-made, built for actual sport, and doesn't look like it came from a wellness catalogue?

Marcel Jurado founded the label out of that frustration. No co-founders with a nice origin story. No investor deck. Just a clear idea of what good activewear should be — and the stubbornness to build it.

What we make

Clothing for people who move. Basketball, beach volleyball, outdoor fitness, Hyrox, running, padel, yoga — that's the world M23 is made for. Functional pieces in certified organic cotton or recycled polyamide, depending on what the sport needs. The exact composition of every piece is on its product page.

That's the whole story. No collections named after Sanskrit words. No seasonal drops with a manifesto attached.

Where we are

Design and operations: Grimmstraße 9, Kreuzberg, Berlin.

Get in touch

info@m23.store
@m23yogawear on Instagram